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Atomix CRM or Customer Relationship Management (CRM) is an approach to manage company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. The system is designed to compile information on customers across different channels — or points of contact between the customer and the company — which could include the company’s website, telephone, direct mail, marketing materials and social media. This systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.